Case Studies

Want to find out how Northern Retail has impacted the business processes of numerous and varied companies? This page contains a number of case studies that illustrates the work we do.

Magpie Cafe

The Magpie Cafe in Whitby is an unusual phenomenon, situated on the North Sea coast of Yorkshire: it seats 130, and every chair is nearly always taken. The main opening hours are from 11.30 a.m. to 9 p.m., and when the doors open just before lunchtime, there are already dozens of guests waiting outside, all wanting to be served at the same time.

Maximisation of table rotation and optimisation of serving speed

Today, the 'good spirit' of the house is called Ian Robson. Owner and chef of this legendary fish restaurant in the North-East of England, he runs the family company with a staff of 95, including 30 waiters and a kitchen crew of 40. And he needs such a large workforce, because all seats at the restaurant are always occupied during opening hours.To allow maximum table rotation and to ensure that guests are served as quickly as possible, Ian decided to use Orderman: "When we open in the morning, there are often 130 guests waiting outside, and they all want to be served at once. My goal was to speed up service so that we could boost sales. Now the Orderman handhelds allow us to split up the tasks more effectively: the waiters can spend much more time with the guests who enjoy faster service. As a consequence, they free the table earlier for new guests or they consume more”.

8 handhelds – and no more incorrect orders

In the beginning of 2007, Ian ordered 5 Orderman Max handhelds. Just a few weeks later, he bought three more. "As they are closed during January, they took one day for training. In just one or two days, the waiters had familiarised themselves with the use of the handheld devices. I was very surprised how quickly everyone got used to them. Even older members of staff had no problems with this state-of-the-art technology”, says Ian. And it wasn't long before there was a noticeable improvement in the quality of the service: "The Orderman greatly reduced the number of mistakes with orders. Not only are there no more incorrect orders, but the cooks in the kitchen do not have to spend any more time deciphering someone else's handwriting”, the owner says, listing just some of the advantages of the Orderman.

Nick Quest
Sales Director
Northern Retail

NRS - Whitby, Magpie Cafe

+44 (0)1723 581559

Northern Retail, 4c Dunslow Court, Dunslow Road, Eastfield, Scarborough, YO11 2JD

Northern Retail

Northern Retail, 4c Dunslow Court, Dunslow Road, Eastfield, Scarborough YO11 3UT

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